Technique Fitness
The Scoop
This project was awesome. I was contracted by Technique Fitness, Inc. to design introductory landing pages for their soon to be released fitness software called Technique Fitness. Technique Fitness is an all-in-one application that connects individual fitness enthusiasts to their fitness regimens through synchronous desktop and mobile applications.
I complimented their existing logo with a design that was slick and user-friendly while focusing on it’s versatility across all web enabled devices. Since this is basically a landing page, I opted for a one page scrolling site with the goal being to keep the user focused on one page. The primary goal of this site is to generate awareness of the product and drive users to sign-up and to have them register for subscriptions – or trials – to the software, and to also introduce the users to their social media outlets.
The Skinny
Client: Technique Fitness, Inc.
Role: Art Direction/Design, UX
Status: Under Construction